If you’re reading this—that means you’re online! We spend so much of our time online, on our laptops, our iPad, for business or leisure, scrolling our phones as we wait for our coffee… with the world as plugged in as we are, having an online presence is important for any business. But utilizing all that yours offers can make all the difference.
Engaging an on-the-go audience
For cinemas, being online is about being where your audience spend their time. For a digital audience that can mean a strong social presence, having a great website, and importantly, offering the easiest and most convenient path to attend the movies.
Picture the moment a moviegoer spots a trailer for an upcoming movie scrolling on their phone. They want the most direct route in that moment to get tickets to see it, with as few clicks and little hassle as possible. This is why selling tickets online is key for cinemas. The popularity of buying tickets online has been rising for years, and now makes up the majority share of moviegoers’ preferences.
Veezi’s V-Tix internet ticketing is the perfect solution for providing just that.
How V-Tix enables you to make the most of selling tickets online
Offering online ticketing isn’t just beneficial for your moviegoers—though that’s not to be sniffed at, either. With mobile responsivity and the ability to fit right into your existing website, it makes for a seamless online experience, but there are numerous benefits to cinemas in doing so; from the added revenue of booking fees, to integration with Loyalty, ways to empower your marketing, and adding additional revenue streams.
The additional revenue of booking fees may seem small looking ticket-by-ticket, but it can add up to a significant boost overall. And tickets aren’t the only thing worth selling online.
V-Tix can expand your revenue streams with the ability to offer e-gift cards to both purchase and redeem online, making for the perfect gifts to attract new moviegoers.
Having an engaged community can really make the most of vouchers and gift cards like these. After all, there’s no bigger advocate for the movies than an avid moviegoer! Moviegoers who love the experience will want to share the joy of their favorite cinema with their friends, making for a great opportunity.
Building engagement with our online audience doesn’t have to be complicated either. See our latest tips on how to build your social presence to drive both engagement and loyalty.
The power in promotions and rewarding loyalty
Likewise, promotions with discount codes and special offers are excellent ways to both attract new moviegoers and build loyalty among your existing audience.
The infrequent moviegoer—those who only attend the cinema on occasion—are a key part of the success in the biggest box office hits, but blockbusters aren’t the only thing that can tempt them to the big screen. Research has shown that promotions, even small discounts, can produce significant uplift in both spend-per-head and visitation rates.
Promo codes can easily be applied through the online checkout with V-Tix as well, meaning you can not only keep the easy online experience for your moviegoers, but connect it all together in a virtuous loop.
Keep it all connected! Promote your offers online, and encourage your engaged audience to book right then and there by linking to your online ticketing, drawing loyal members and repeat visitation, all while capturing moviegoer details with an opt-in checkbox to enhance your future marketing campaign efforts.
Linking an incentive to purchase into building loyalty will help to encourage repeat visitation, and with full integration into Veezi’s Loyalty system, V-Tix can also easily provide rewards for your loyalty members. Whether that means exclusive discounts, or rewards of tickets (with the options of advanced restrictions), a little reward can go a long way!
Provide everything moviegoers want when booking
One of the biggest reasons moviegoers love to book online is one of surety. Surety that they have a chance to see the movie they want, but also surety they can get the seats they want. Enhance your booking experience by giving your moviegoers the power to choose their preferred seats in interactive seat maps.
With the holidays fast approaching, and therefore demand increasing, the desire for moviegoers to book in advance and ensure they get the seats they want will only be rising!
And as good as it is for moviegoers, they’re not the only one who benefits when they book in advance. By encouraging moviegoers to book online, giving them the opportunity to empower their choice with interactive seat maps, cinemas can see the popularity of screenings ahead of time. If you’re wondering whether Wicked or Gladiator 2 will prove a bigger hit, the further in advance you can see ticket sales, the better you can anticipate the demand of your audience and adjust your schedule accordingly.
With the benefits of data to empower your marketing, convenience for your moviegoers, and increased revenue opportunities, V-Tix online ticketing can make a real impact.
And if you’re looking for more, there are always more ways to boost your online sales further.