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Your Cinema, a site for sore eyes

Love at first site, the cinema website solution that knows how to look after itself.

Your Cinema, a site for sore eyes

For more than a decade, we’ve run Flicks in Australasia. The Flicks websites—flicks.com.au and flicks.co.nz—are nationwide movie and cinema guides.

A couple of years ago, we launched a new product: Your Cinema, a website solution for cinemas. Cinemas were asking for a website solution, and as far as we could see, many existing cinema websites simply weren’t good enough. We knew we could take them to new heights.

From our experience running Flicks, we came to this solution with two key insights that would define how we structured Your Cinema: what moviegoers want, and what cinemas want.

So, what do moviegoers want? Tickets and times, of course

You’d be shocked to discover that all our experience and data shows that above all, when moviegoers go to cinema sites, they want (surprise surprise!) showtimes and tickets for the latest films.

It may sound obvious, but it’s one of the biggest frustrations for customers when they’re using cinemas’ websites. Extensive research backs it up. Too many sites make things too difficult; too many clicks to get information, too many different pages to browse for a single movie’s showtimes, too much time and effort required to find what you’re looking for, or worst of all, not being able to find it at all.

We couldn’t let this stand. Life has more than enough frustrating speedbumps, so our design and UX philosophies are geared towards making this process silky smooth for moviegoers.

The vast majority of moviegoers come to cinema sites in search of showtimes and tickets for today, and for the latest releases. That’s why Your Cinema homepages prioritize this information.

Of course, tickets aren’t the only thing people ever have to find. We’ve made our product intuitive to find other things too: pathways for other movies, for other days, more information, everything a moviegoer could want.

But what do cinemas want?

A website that treats their customers right; one that won’t break the bank and doesn’t take a decade off your life with stress and prolonged work. That shouldn’t be too much to ask, right?

Now we find ourselves on the other side of websites: admin. Keeping things up to date. Over the years of running Flicks, we’ve found as many techniques, tricks, and strategies as possible for keeping websites up to date. We’ve got a couple things up our sleeves, and we brought all of this with us for Your Cinema.

With a decade of experience guiding us, we aimed to make the cinema’s job of administrating a website as easy as possible. After all, it’s not just the moviegoer who could do with an easier time.

Take a cinema website’s key data, for example: showtimes and metadata. Showtimes and metadata—including poster images, synopses, and trailers—all feed through Your Cinema sites automatically. Cinemas program their showtimes and movies in Veezi and… well, their job’s all done. From there, it automatically appears on the website. No fuss.

Your Cinema is constantly updated as we learn more and more from feedback, from data, from everything we see. It’s a subscription service, and that means it’s not just a static solution. As we grow and learn, every improvement, every refinement, every detail we add comes to Your Cinema customers too.

At the time of writing, we have 120 sites live in 14 countries, and the response is amazing—everyone loves Your Cinema. 

2713 Yoakum Cinema Texas Customer Story

"Before the theater, everybody went out of town for activities. There was nothing to do in Yoakum..."

~ Tammy Steinmann
Yoakum Grand Theater
2775 Veezi Pivot Cinemas Customer Story Rotator 314X314

“I have literally sat on the beach and logged in using my tablet. I love that everything happens in real time and you don’t have to wait to the end of the day for reports, it’s all there. 

~ Mark & Jess Walker
The Pivotonian Cinema
Deluxe

“The earthquake took out 22 screens across Christchurch, and we put one back in. We were oversubscribed. We had the whole market to ourselves for a year. 

~ Jeremy Stewart
Alice, Deluxe & Town Hall Cinemas
2815 Veezi Silvermoon Rotator

"At full capacity we have over 400 cars, that’s 900 to 1000 people at any one time. The curse of drive-ins are the grid locks, but with Veezi we now have a dedicated person moving along the queues of cars selling tickets via a tablet, in advance of reaching the box office."

~ Chip Sawyer
Silver Moon Drive-In
2500 Temora Town Hall – Australia Customer Story Customer Story 150DPI 300719

People come from other towns to find out how we do it”

~ Beth Firman
Town Hall Theatre
Epic Cinemas

“I want my customers to experience the magic of the cinema, one that matches the magic of the movie—just like it used to be.”

~ Danie van der Merwe
Epic Cinemas
Casestudy Veezi Monterey

After years in the business, I've had to figure out some things and now have a reputation for doing things my way. Call it my 'indie' spirit.”

~ Kelly Rogers
Monterey Cinema
Image 2

“...if I need to pull down any information, I can literally do it anywhereeven in the car wash.”

~ Heidi Robertson
Tristone Cinemas
WIFF

“The traffic was heavy. It added to the excitement at the box office, but the kiosks have made it more efficient for our patrons...

~ Jen Holson
Windsor International Film Festival
Johnathan Brownlee DIFF

“Every year, we try to find new ways to give our audience a better experience.”

~ Johnathan Brownlee
Dallas International Film Festival
Peckhamplex

“Hands down, Veezi is what I need. It is reliable, and I can plan and act whether I am in the office or not.”

~ Geoff Glen
Peckhamplex
1963 Veezi Anzac Theatre Customer Story 150DPI

It's simple and intuitive to use and is run by a great bunch of people! Our town put in the time, and Veezi runs our theatre and keeps our finances tight … just the ticket!”

~ Vernon Woods
ANZAC Theatre
Avoca

“Veezi is flexible and able to cope with everything we throw at it.”

~ Norman & Beth Hunter
Avoca Beach Picture Theatre

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