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ANZAC Theatre

Dargaville, New Zealand

In country towns like Dargaville, the 1980s were a tough time, and one of the things Dargaville lost was the old local cinema, The Empire Theatre.

Twenty-five years later, fed up with having to drive to Whangarei or Auckland to see a movie, some members of the community took matters into their own hands. In 2009 a trust was set up to bring cinema back to Dargaville and to promote the visual arts in the Northern Wairoa. A disused kumara storage shed was converted into a rough and ready cinema, furnished with old school-hall benches, a home theatre system, and a household freezer for ice creams. “It was basic, but it was ours, and for four years ‘The Kumara Box’, as it was known, fitted the bill".

Meanwhile, volunteers researched cinema operation, learned about the local audience, raised $450,000 over four years, and eventually built the ANZAC Theatre as it is today. The 62-seat theatre opened in July 2013, thanks to enormous community support and generosity. It sported a digital 2K projector, 5.1 Dolby, luxury seating, climate control, and, of course, choc-top ice creams, popcorn and Jaffas! All the bells and whistles.

“Running such a small theatre, we needed to watch every dollar. On top of that, none of us really had any experience. Right about then, we discovered Veezi, cinema software perfect for small operations like us. Being 'cloud' based, we didn’t need an expensive server, and better still, we only had to pay for what we used. Over the years, Veezi has grown with us, providing many new cost-saving add-ons to the package.

"It's simple and intuitive to use and is run by a great bunch of people! Our town put in the time, and Veezi runs our theatre and keeps our finances tight … just the ticket!”

2775 Veezi Pivot Cinemas Customer Story Rotator 314X314

“I have literally sat on the beach and logged in using my tablet. I love that everything happens in real time and you don’t have to wait to the end of the day for reports, it’s all there. 

~ Mark & Jess Walker
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“The earthquake took out 22 screens across Christchurch, and we put one back in. We were oversubscribed. We had the whole market to ourselves for a year. 

~ Jeremy Stewart
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People come from other towns to find out how we do it”

~ Beth Firman
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“I want my customers to experience the magic of the cinema, one that matches the magic of the movie—just like it used to be.”

~ Danie van der Merwe
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After years in the business, I've had to figure out some things and now have a reputation for doing things my way. Call it my 'indie' spirit.”

~ Kelly Rogers
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“...if I need to pull down any information, I can literally do it anywhereeven in the car wash.”

~ Heidi Robertson
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“The traffic was heavy. It added to the excitement at the box office, but the kiosks have made it more efficient for our patrons...

~ Jen Holson
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“Every year, we try to find new ways to give our audience a better experience.”

~ Johnathan Brownlee
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“Hands down, Veezi is what I need. It is reliable, and I can plan and act whether I am in the office or not.”

~ Geoff Glen
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It's simple and intuitive to use and is run by a great bunch of people! Our town put in the time, and Veezi runs our theatre and keeps our finances tight … just the ticket!”

~ Vernon Woods
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“Veezi is flexible and able to cope with everything we throw at it.”

~ Norman & Beth Hunter
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"At full capacity we have over 400 cars, that’s 900 to 1000 people at any one time. The curse of drive-ins are the grid locks, but with Veezi we now have a dedicated person moving along the queues of cars selling tickets via a tablet, in advance of reaching the box office."

~ Chip Sawyer
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